The brain is an amazing thing. We love learning about how it works and what we can do to help organizations motivate their people to change their behavior and be more energy efficient.
There are 3 main parts of the brain
- The neo-coretex, which is used for highter level thinking
- The limbic system, the home of your emotions
- The reptilian brain, the oldest and most primal part of the brain which controls your basic needs
The frontal lobe, which is part of your neo-cortex, controls motivation, judgment, behavioral choices, planning, personality, organization, attention and expressive language.
I think we found which part we need to talk to! So how do you target the frontal lobe – and more specifically, how do you activate the areas of motivation and behavioral choices?
It’s as easy as 1-2-3!









